iPhone 6: Style Over Substance
Intro Like many of you, today I watched the Apple media event in which they announced both the iPhone 6 and Apple Watch. I’m not going to talk about the watch, but instead about the phone.
For years Apple has been a true cachet brand. They are a luxury item that is sought after for status and image. I don’t blame anyone for owning an iPhone: they’re reasonably sexy and you get to show off the Apple branding.
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